22
Oct 11
A Tip For Generating More Customers – Insurance Agents, Realtors, Veterinarians, HVAC, Pizza Shops
Article by Robert Barber
Magnetic calendars are as handy as a pocket on a shirt. I’d like to find out who came up with that idea and give them a big kiss…as long as it is an adult female…and my wife doesn’t find out. Seriously, we live by the magnetic calendar at our home. With kids in several different schools, we need a calendar to keep track of the activities. Without them we’d be sitting all alone in the bleachers of the high school when we should be sitting in the bleachers at the middle school with the rest of the parents who are watching their children. OK…I wouldn’t sit in the bleachers all alone, but I did go to the wrong school for a football game once.
The Secret
The beauty of the calendars is not just because they help people organize their lives, but they are also great advertising media for businesses, charities and other organizations. Your business or organization information can be printed on the calendar, and when they find their final destination, entire families or workforces will see them for an entire year. Calendars aren’t expensive, either. Depending on what you need, they can start at a dollar apiece. When you consider that it will generate so many viewings of your business information for a mere pittance, you’ll realize that it is much more effective than advertising in the newspaper or the broadcast media.
Why They Work
Have you notice that radio and TV ads are broadcast over and over? That’s because it takes more than one exposure to an ad before the viewer pays attention to it. It’s a fact. With a calendar on a refrigerator at home, or on a computer case at work, or on the cash register at the local pizza place, your ad will be seen many times by everyone who passes by…whole households, entire workforces, and all the customers that stop at that pizza place.
Whether you operate a real estate office, a health facility, a retail outlet, an automotive shop, or any other business, these calendars will get your business noticed. And getting noticed is what draws in customers.
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