Rai Chertkoff Real Estate Guides

You know you have to prove yourself in order to attract Realtors to your coaching and mentoring program and there are lots of ways to do it. To name a few you can call them, give them a free E-book, or send them e-mails but when it comes down to actually delivering the information about your program most people take the “Big Picture” approach. They lay out the outline of what the program consists of and how it works.

There are some benefits to this approach, for example it allows the real estate agent to see that you indeed do have an organized process. They also have the opportunity to evaluate for themselves if it seems like a logical approach. Finally, there is no need to give away a complete strategy or system utilizing the “big picture” approach. Unfortunately, there are also several challenges with this method.

Some problems with attempting to attract Realtors by just providing the “Big Picture” are:

1.

The Realtor never has the opportunity to implement any of the tools or tips the way that you use them, because they don’t have enough details. Most people will choose not to take any action, and as a result they probably never have the evidence they need to be convinced that you really know what you are talking about.

2. If on the other hand they do take action they will not have enough details to do it the way that you do, so they will likely get substandard results (and think your ideas stink) or they will luck out, be successful and decide they don’t need you after all. Either way, it’s your loss.

3. You may be pegged as a big talker with no real substance. It’s common knowledge that a great way to gloss over something you don’t completely understand is to omit the details.

4.

Someone else may take the time and risk to give them all the details to a helpful strategy and win them over instead.

5. Everyone is doing it. It’s such a common marketing method that it no longer makes you stand out from the crowd.

6. Realtors are busy people, making them much more likely to pay attention to something that looks detailed enough that they can actually reap some benefit from now, (while they “check you out” at the same time). Verses spending time reading something they will gain little to no real value from unless they choose to hire you and receive the rest of the details to the systems.

What’s the bottom line? It’s not a bad idea to lay out the “big picture” strategy to your prospective Realtor coaching clients, but don’t fool yourself into thinking that’s all they will need to be convinced you are the solution to all of their career challenges. For the majority of real estate agents in our post-consumer society you will have to prove our value by providing results even before they hire you.

Related posts:

1. Attract Top Real Estate Agents to Your Realtor Mentor Coaching Program With Mastermind Groups
2. Marketing To Real Estate Agents And Realtors
3. Complete your dreams to own a house in prime location approaching real estate agents
4. Selecting the real estate agents Mohali
5. Choosing a Realtor – Tips to Help You Choose a Real Estate Agent to Sell Your Home